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Conversational AI · Generative AI

AI Travel Assistant on WhatsApp

Travel planning normally means forms, filters and screens. This assistant lets a traveller describe the trip they want in their own words and build it through conversation, inside an app they already use.

The challenge

Travel planning involves a long series of questions and decisions — destinations, dates, activities, preferences, and changes to the plan along the way. Traditional travel-planning interfaces require users to navigate forms, filters and multiple screens to assemble an itinerary. The challenge was to create a more natural experience, where travellers could simply describe what they want and build the trip through conversation.

What we built

We developed an AI-powered itinerary assistant designed for WhatsApp, so travellers interact with a travel-planning system through a familiar conversational interface rather than a separate application.

  • Natural-language requests. Understands travel requirements as the traveller phrases them.
  • Preference gathering. Collects the relevant trip details through conversation rather than a form.
  • Itinerary suggestions. Generates personalised itineraries within the chat.
  • Questions about the trip. Answers follow-up questions about the plan that has been built.
  • Refinement in place. Modifies and reworks the itinerary from follow-up requests.
  • Conversational context. Maintains context across the planning conversation.

How it works

The assistant combines conversational AI with the underlying itinerary-generation capabilities to create an interactive planning experience.

  • 01Traveller message
  • 02AI understanding
  • 03Travel planning
  • 04Personalised response
  • 05Conversational refinement

This makes itinerary creation an iterative conversation rather than a one-time generation step. A traveller can open with something like “I have five days in Istanbul, I love history and food, but I don’t want the trip to feel rushed” — then ask, refine, change and explore from there.

Outcome

The assistant is live. A conversational interface makes AI-powered travel planning more accessible and intuitive: bringing itinerary planning into WhatsApp reduces the friction between what a traveller wants to say and the travel plan they want to create.

Technology

  • Conversational AI
  • Generative AI
  • LLMs
  • WhatsApp integration
  • Natural language processing

Related work

AI Travel Planning Engine — the itinerary generation and recommendation system this assistant plans with

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